Project Overview

CB Ink Tattoo, based in Brisbane, set out to become Australia’s highest-rated tattoo studio. With a team of over 25 artists, each with their own style and following, CB Ink wanted to do more than just create great tattoos. Their goal was to consistently fill their artists’ calendars with custom bookings and keep clients coming back. Here’s how our Tattoo Booking Blueprint helped them achieve it.

Objectives

• Launch a completely new website to showcase CB Ink’s diverse roster of artists and services.
• Increase online visibility and organic search traffic.
• Grow social media engagement and following.
• Drive more bookings through digital and traditional marketing channels.
• Strengthen client loyalty and encourage repeat business.

Key Strategies & Execution

Website Redesign & Content Expansion

• Developed a new website highlighting 25+ artists, each with dedicated profile pages and galleries to showcase their unique styles and expertise.
• Implemented an extensive blog strategy, publishing 42 posts on trending tattoo topics (e.g., “arrow tattoo meaning,” “dragon tattoo meaning”), which significantly boosted organic search visibility.

SEO & Google Search Optimisation

• Focused on high-intent keywords relevant to tattoo seekers in Brisbane.
• Achieved rapid growth in Google Search clicks: from 3,000 to 7,000 monthly clicks within six months.
• Top-performing blogs and artist pages consistently ranked in the top 5 search results for competitive queries such as “snake tattoo,” “butterfly tattoo meaning,” and “sunflower tattoo”.

Social Media & Content Marketing

• Revamped Instagram and Facebook profiles, consistently sharing high-quality photos and videos of recent work, artist features, and behind-the-scenes content.
• Hired a full-time video editor to create engaging video content, further increasing reach and engagement.
• Ran targeted Facebook/Instagram ad campaigns to promote special offers and artist portfolios.

Email Marketing & Client Retention

• Launched regular email campaigns featuring new artist arrivals, flash sales, and exclusive giveaways (e.g., “Win $500 to spend at CB Ink Tattoo!”).
• Used email to nurture leads, announce events, and drive repeat bookings.

Community Engagement & Giveaways

• Hosted seasonal giveaways with over $7,000 in prizes, incentivising bookings, social sharing, and user-generated content.
• Encouraged clients to tag CB Ink in their posts and share their tattoo experiences.

Customer Experience & Reviews

• Maintained a strong focus on customer service, reflected in over 4,900 5-star reviews and a 4.9-star average rating.
• Implemented referral incentives and streamlined the booking process, making it easy for clients to recommend CB Ink to friends and family.

Results

• Website Traffic: Monthly Google Search clicks more than doubled within six months, with blog content driving a significant share of new visitors.
• Bookings: Increased bookings through both online and walk-in channels, supported by seamless digital experiences and financing options like Afterpay and InkMoney.
• Social Media Reach: Achieved over 3 million content views and thousands of interactions across Facebook and Instagram.
• Customer Satisfaction: Maintained industry-leading customer satisfaction, with glowing client testimonials highlighting the quality of the work.
• Brand Recognition: CB Ink earned the title of Australia’s highest-rated tattoo shop, cementing its reputation as Brisbane’s premium tattoo spot.

Lessons Learned

• A user-friendly, visually rich website with detailed artist profiles is crucial for converting browsing visitors into booked clients.
• Consistent blog content not only attracts organic traffic but also builds trust and authority in a competitive market.
• Email marketing remains a powerful tool for driving repeat business and keeping clients engaged between visits.
• Community-focused campaigns and authentic client interactions (both online and in-person) are key to long-term brand loyalty and growth.

Conclusion

CB Ink Tattoo’s year-long marketing transformation demonstrates the power of combining digital marketing with genuine artistry and customer care. By investing in their online presence, content strategy, and community engagement, CB Ink has set a new standard for tattoo studio marketing in Australia. CB Ink Tattoo now enjoys packed calendars for their artists, a steady flow of new custom tattoo bookings, and a loyal client base that keeps coming back